Fair Pricing That Grows With Your Success

Start with Foundations and upgrade as you validate and grow. Prefer flexible usage? Buy AI credits anytime—no subscription required. Designed to be founder-friendly from day one.

Validate My Idea (Foundations) Take Startup Quiz
Pricing Plans

Choose Your Journey Stage

Select the plan that aligns with your current startup phase

Free Forever

Validate Your First Idea Risk-Free

$0/month

Everything you need to test if your idea has legs - without spending a dime. If it doesn't work, you saved yourself months of wasted effort. If it does, upgrade and accelerate.

Get My AI Co-founder
What's Included:
  • 300 AI messages per month
  • 4 AI Tools:
  • AI Insights Generator (3/month)
  • Ikigai Discovery (find your purpose)
  • Business Plan Generator (1/month)
  • Marketing Plan Generator (1/month)
  • 6 SMART Goals + 4 Lean Goals
  • 2 personal projects
  • Basic resources & Community access
  • Lean Vault storage + Points & badges
Perfect For:
  • First-time entrepreneurs
  • Testing startup ideas
  • Learning lean methodology
  • Exploring the platform
Ideation - Discover Your Idea
$5/month

Discover and validate your startup idea
or $50/year (save $10)

  • 4.8k AI coaching messages/month
  • 9 Tools (3 Foundations + 6 Ideation)
  • 15 SMART Goals + 15 Lean Goals
  • 5 personal projects
  • Community access & premium resources
  • Join Community Spaces & LeanQuests
  • Community Blog & Following System
  • 2 LeanQuests/month (50 max coin reward)
  • 20 direct messages/day (10 conversations)
  • 0 bonus PivotCoins monthly
9 Tools Included (3 Foundations + 6 Ideation)
AI Insights Generator Customer Persona Problem Statement Generator Jobs to Be Done Lean Canvas AI Business Blueprint
Resources Included

Business model templates, market research guides, competitor analysis frameworks, and more.

Usage Limits
Daily Messages: 160
Monthly Messages: 4800
Choose Ideation
Validation - Test Your Assumptions
$9/month

Test and validate your assumptions
or $90/year (save $18)

  • 9.6k AI coaching messages/month
  • 15 Tools (9 Ideation + 6 Validation)
  • 40 SMART Goals + 40 Lean Goals
  • 20 personal projects
  • Premium resources access
  • Join Community Spaces & LeanQuests
  • Community Blog & Following System
  • 4 LeanQuests/month (100 max coin reward)
  • 50 direct messages/day (25 conversations)
  • Voice Coach — Unlimited hands-free AI coaching
  • 25 bonus PivotCoins monthly (worth $0.25)
15 Tools Included (9 Ideation + 6 Validation)
Lean Interview Guide Insight Survey Builder Market Signal Tester Resonance Scorecard The Fit Analyzer The Pivot Compass All 9 Ideation tools
Resources Included

Customer interview templates, survey design guides, market sizing tools, and more.

Usage Limits
Daily Messages: 320
Monthly Messages: 9600
Choose Validation
Popular
MVP - Build Your Product
$19/month

Build your minimum viable product
or $190/year (save $38)

  • 14.4k AI coaching messages/month
  • 25 Tools (15 Validation + 10 MVP)
  • 120 SMART Goals + 120 Lean Goals
  • 60 projects with team collaboration
  • Full resource library access
  • Join Community Spaces & LeanQuests
  • Community Blog & Following System
  • 10 LeanQuests/month (200 max coin reward)
  • 100 direct messages/day (50 conversations)
  • Voice Coach — Unlimited hands-free AI coaching
  • 50 bonus PivotCoins monthly (worth $0.50)
  • 3 team seats included (+$5/extra seat)
25 Tools Included (15 Validation + 10 MVP)
Feature Prioritization PRD Generator User Story Generator Tech Stack Advisor Pirate Metrics (AARRR) Usability Testing Script MVP Cost Forecaster Prototype Generator TDD/BDD Generator Vibe Coding Tool All 15 Validation tools
Resources Included

Feature prioritization frameworks, user story templates, product roadmap guides, and more.

Usage Limits
Daily Messages: 480
Monthly Messages: 14400
Choose MVP
Launch - Go to Market
$49/month

Launch your product to market with confidence
Annual pricing coming soon

  • 19.2k AI coaching messages/month
  • 39 Tools (25 MVP + 14 Launch)
  • Go-to-Market Strategy tools
  • 300 SMART Goals + 300 Lean Goals
  • 150 projects with team collaboration
  • Full resource library access
  • Join Community Spaces & LeanQuests
  • Community Blog & Following System
  • 20 LeanQuests/month (500 max coin reward)
  • 200 direct messages/day (100 conversations)
  • Voice Coach — Unlimited hands-free AI coaching
  • 100 bonus PivotCoins monthly (worth $1.00)
  • 5 team seats included (+$8/extra seat)
Tools Included
Startup Incorporation Checklist Business Banking Setup Accounting & Tax Setup Business License & Permits Founder Legal Docs Checklist Trademark Strategy Guide Website Launch Checklist Competitive Deep-Dive Pricing Test Generator Launch Readiness Assessment Early Traction Metrics Setup Launch Campaign Generator Channel Testing Generator Sales Playbook Generator
Resources Included

All previous resources plus Launch-stage resources: go-to-market strategy templates, marketing plan frameworks, PR outreach templates, and more.

Usage Limits
Daily Messages: 640
Monthly Messages: 19200
Choose Launch
Growth - Scale & Optimize
$59/month

Scale and optimize your growing business
Annual pricing coming soon

  • 24k AI coaching messages/month
  • 51 Tools (39 Launch + 12 Growth)
  • A/B Testing & optimization tools
  • 750 SMART Goals + 750 Lean Goals
  • 375 projects with team collaboration
  • Priority support included
  • Join Community Spaces & LeanQuests
  • Community Blog & Following System
  • 40 LeanQuests/month (1,000 max coin reward)
  • 500 direct messages/day (250 conversations)
  • Voice Coach — Unlimited hands-free AI coaching
  • 200 bonus PivotCoins monthly (worth $2.00)
  • 8 team seats included (+$10/extra seat)
Tools Included
Growth Strategy Architect Product Analytics Explainer CAC/LTV Calculator Retention Diagnostic Growth Experiment OS Activation & Onboarding Optimizer Pricing & Packaging Optimizer Retention Engine Churn Reduction Playbook Channel Optimizer Viral Growth Engine Content Growth Machine
Resources Included

All previous resources plus Growth-stage resources: growth experiment templates, retention strategy guides, conversion optimization frameworks, and more.

Usage Limits
Daily Messages: 800
Monthly Messages: 24000
Investment - Raise Capital
$99/month

Fundraising and enterprise scale support
Annual pricing coming soon

  • Unlimited AI coaching messages
  • 64 Tools (51 Growth + 13 Investment)
  • Unlimited goals & resources
  • Unlimited projects with team collaboration
  • VC Mentorship access
  • White-glove support & onboarding
  • Join Community Spaces & LeanQuests
  • Community Blog & Following System
  • Unlimited LeanQuests (5,000 max coin reward)
  • 1,000 direct messages/day (500 conversations)
  • Voice Coach — Unlimited hands-free AI coaching
  • 500 bonus PivotCoins monthly (worth $5.00)
  • 15 team seats included (+$12/extra seat)
Tools Included
Investor Readiness Engine TAM/SAM/SOM Calculator Pitch Deck Generator Dataroom Builder Financial Model Generator Competitive Landscape Mapper Investor Outreach Engine Due Diligence Simulator Investor Research Engine Fundraising Strategy Generator Use of Funds Generator Term Sheet Analyzer Investor Communication Generator
Resources Included

All previous resources plus Investment-stage resources: pitch deck templates, financial model spreadsheets, investor outreach scripts, and more.

Usage Limits
Daily Messages: Unlimited
Monthly Messages: Unlimited
Usage Details

Goals & Limits by Tier

Execute with SMART goals, validate with the Lean Playbook. Each Lean goal (hypothesis) includes unlimited experiments, feedback entries, and decision reviews.

Tier SMART Goals Lean Goals Total Goals Projects Beta
Foundations 6 4 10 2
Ideation 15 15 30 5
Validation 40 40 80 20
MVP 120 120 240 60
Launch 300 300 600 150
Growth 750 750 1500 375
Investment Unlimited Unlimited ∞ Unlimited
Collaboration

Team Collaboration & Seats Beta

Scale from solo founder to organized team. Team features are available starting at MVP tier ($19/month).

Tier-Enforced Access Control

Team collaboration features are securely enforced based on your subscription tier. MVP tier or higher is required to invite collaborators, manage team members, and access team-specific features.

Learn More
Team Seats by Tier
Tier Included Seats Extra Seat Price Max Additional
Foundations / Ideation / Validation Team features not available
MVP $19/mo 3 seats $5/seat/month 10
Launch $49/mo 5 seats $8/seat/month 15
Growth $59/mo 8 seats $10/seat/month 20
Investment $99/mo 15 seats $12/seat/month Unlimited
How Seats Work
  • Owner Not Counted: The project owner doesn't use a seat. A project with 3 seats = owner + 3 collaborators = 4 people total.
  • Per-Project Limits: Each project has independent seat limits. MVP tier with 5 projects = 15 total collaborator slots.
  • Pending Don't Count: Only accepted collaborators use seats. Pending invitations don't count.
  • Mentors Separate: Mentors use a separate system and don't consume team seats.
  • Tier Changes: Upgrading activates features immediately. Downgrading preserves existing collaborations but blocks new invites.
Four Permission Levels

Control exactly what each team member can see and do. All permission levels consume 1 seat.

View
Read-only access. Perfect for investors, advisors reviewing progress.
Comment
Can add feedback & posts. Great for stakeholders providing input.
Edit
Can create & modify content. Ideal for core team members.
Admin
Full project control. For co-founders and project leads.
Team Collaboration Features (MVP+ Tiers)
Team Members
Invite with role-based permissions. Everyone gets the right access.
Team Posts
Share updates, decisions, and milestones. Keep everyone aligned.
Shared Resources
Build a team knowledge base with links, files, and docs.
Task Management
Assign tasks with due dates and track status through completion.
Mentorship System
Invite advisors with controlled access for structured guidance.
Smart Sharing
Generate secure links with passwords and expiration dates.
Team collaboration transforms your Projects into full collaboration hubs. Learn More

Lean Vault

A connected workspace where your ideas, canvases, personas, research, and plans are saved, versioned, and linked together.

What's stored in your vault:
  • Ideas & Notes – quick captures, brainstorming, and inspirations
  • Ideation Docs – canvases, customer profiles, value statements, problem briefs
  • Validation Docs – interview scripts, research summaries, experiment logs
  • MVP Docs – user stories, specifications, usability findings
  • Launch & Growth – go-to-market plans, metrics snapshots, experiment outcomes
  • Investment Docs – pitch decks, financial models, investor updates
Everything is versioned, cross-linked, and searchable. Our assistant reads your vault to personalize guidance automatically.

Points & Gamification

Earn points, unlock badges, level up, and earn PivotCoins for discounts

How points work:
  • Earn points for completing goals and milestones
  • Level up and earn coin bonuses automatically (up to 5,100 PivotCoins/$51)
  • Unlock badges for startup achievements
  • Climb the leaderboard and connect with top founders
  • Points multiplier increases with higher tiers
Level Up Rewards: Reach Level 8 to earn 1,000 PivotCoins ($10), Level 12 for 2,100 PivotCoins ($21), or Level 20 for 5,100 PivotCoins ($51)! See full table below
Points Multiplier by Tier:
Foundations
1.0x
MVP
1.4x
Investment
2.0x
Compare Plans

Feature Comparison

Detailed breakdown of what's included in each tier

Feature Foundations Ideation Validation MVP Launch Growth Investment
AI Coach Chats (Daily) 10 160 320 480 640 800 Unlimited
AI Coach Chats (Monthly) 300 4.8k 9.6k 14.4k 19.2k 24k Unlimited
Voice Coach — — Unlimited Unlimited Unlimited Unlimited Unlimited
Monthly Bonus Coins — 0 25 PivotCoins 50 PivotCoins 100 PivotCoins 200 PivotCoins 500 PivotCoins
Goals Limit 10 30 80 240 600 1.5k Unlimited
LeanQuests per Month — 2 4 10 20 40 Unlimited
Direct Messages per Day — 20 50 100 200 500 1,000
Points Multiplier 1.0x 1.2x 1.3x 1.4x 1.5x 1.7x 2.0x
Team Seats — — — 3 (+$5) 5 (+$8) 8 (+$10) 15 (+$12)
Lean Vault Storage
Regular Price $0 $5/mo $9/mo $19/mo $49/mo $59/mo $99/mo
Available Now
Fair Use Policy

AI Coaching Usage & Fair-Use

We apply soft throttling after you reach about 80% of your monthly token budget. You can keep working, or upgrade/buy credits to restore full speed. No hard cut-offs.

Plan Daily Messages Monthly Messages Lean Vault Token Budget (monthly)
Foundations 5 150 100k
Ideation 54 1.6k 1.4M
Validation 108 3.2k 2.9M
MVP 194 5.8k 4.3M
Launch 303 9.1k 5.8M
Growth 411 12.3k 8M
Investment Unlimited Unlimited 16M
Gamification

Earn PivotCoins by Leveling Up

As you use LeanPivot tools, complete goals, and engage with the platform, you earn points and level up. Each level unlocks LeanCoin rewards!

How It Works
  • Earn Points: Complete goals (100 pts), milestones (25 pts), use tools (50-100 pts), coaching sessions (50 pts)
  • Level Up: Reach point thresholds to unlock new levels
  • Get PivotCoins: Receive LeanCoin bonuses automatically when you level up (100 PivotCoins = $1)
  • Use PivotCoins: Apply PivotCoins as discounts on subscriptions (up to 40% off)
Level Points Required Title LeanCoin Reward $ Value Cumulative Stage
1 0 Startup Explorer 50 PivotCoins $0.50 50 Onboarding
2 100 Idea Generator 50 PivotCoins $0.50 100 Ideation
3 250 Problem Solver 100 PivotCoins $1.00 200 Ideation
4 500 Market Researcher 100 PivotCoins $1.00 300 Validation
5 850 Validation Expert 150 PivotCoins $1.50 450 Validation
6 1,300 MVP Builder 150 PivotCoins $1.50 600 MVP
7 1,850 Product Developer 200 PivotCoins $2.00 800 MVP
8 2,500 Launch Strategist 200 PivotCoins $2.00 1,000 Launch
9 3,300 Growth Hacker 250 PivotCoins $2.50 1,250 Growth
10 4,250 Scaling Expert 250 PivotCoins $2.50 1,500 Growth
11 5,350 Market Leader 300 PivotCoins $3.00 1,800 Investment
12 6,600 Startup Veteran 300 PivotCoins $3.00 2,100 Investment
15 10,000 Industry Innovator 500 PivotCoins $5.00 3,100 Advanced
20 20,000 Ecosystem Builder 1,000 PivotCoins $10.00 5,100 Expert
Total Earning Potential

By actively using LeanPivot and reaching Level 20, you can earn up to 5,100 PivotCoins ($51 value) in discounts!

Use PivotCoins for significant subscription discounts or to fund LeanQuests for testing and validation. Earn more by completing LeanQuests created by other founders and referring new users!

Complete Goals

Create SMART goals (100 pts), complete milestones (25 pts), achieve goals (200 pts)

Use Tools

Generate Lean Canvas, create Value Propositions, build PRDs (50-100 pts each)

Get Coaching

AI coaching sessions (50 pts), daily logins (5 pts), community engagement (10 pts)

About PivotCoins

PivotCoins are a virtual currency used exclusively within the LeanPivot platform. They can be earned through:

  • Monthly subscription bonuses (as shown above)
  • Leveling up through platform engagement (up to 5,100 PivotCoins/$51 value)
  • Completing LeanQuests and community challenges
  • Referring other users (100 PivotCoins per paid conversion)

Important: PivotCoins have no cash value and cannot be exchanged for money outside the platform. They can only be redeemed for subscription discounts (up to 40% off) on LeanPivot.ai. LeanCoin balances do not expire as long as your account remains active.

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