Tools & Resources
AI-powered tools and recommended resources for Launch Execution.
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Recommended Workflow
Use these tools to execute a successful launch:
- Launch Readiness Checklist - Ensure you're ready to go live
- Launch Campaign Planner - Coordinate your launch activities
- Analytics Setup Guide - Track the right metrics from day one
- Post-Launch Review Framework - Learn from your launch results
Avoid Launch and Forget
The first 48 hours are critical. Monitor everything closely.
Avoid Premature Scaling
Don't pour money into ads until you've validated product-market fit.
LeanPivot AI Tools
AI-powered tools to help you execute this stage faster.
Launch Checklist Generator
Comprehensive launch checklist with nothing missed.
Launch Readiness Assessment
Evaluate if you're ready to launch.
Press Release Generator
Create professional PR announcements.
Product Hunt Launch Planner
Plan a successful Product Hunt launch.
Website Launch Checklist
Ensure your website is ready for launch.
Incorporation Checklist
Business formation and legal setup guide.
Recommended External Tools
Third-party tools that complement this stage of your journey.
Recommended Reading
Essential books for the Launch stage.
Traction: How Any Startup Can Achieve Explosive Growth
Gabriel Weinberg's playbook for getting customers. 19 traction channels explained.
Running Lean: Iterate from Plan A to a Plan That Works
Ash Maurya's practical guide to Lean Canvas and continuous innovation.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. By Alex Osterwalder & Yves Pigneur.
The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea
How to Talk to Customers & Learn if Your Business is a Good Idea by Rob Fitzpatrick.
Tools & Resources
Software and services to accelerate your Launch stage.
tools
Emergent.sh
Chat interface design tool for frontend and backend development. Coupon code: ROVNRMMG for 5% off on all payments
tools
Lovable.dev
AI-powered platform that builds full-stack web applications and websites from simple, natural language prompts.
courses
Ikigai: The Japanese Secret to a Long and Happy Life Hardcover
Ikigai: The Japanese Secret to a Long and Happy Life explores the Japanese concept of ikigai—the overlap of what you love, what you're good at, what you can be paid for, and what the world needs—as the key to a happier and longer life.
Qoder
Qoder is a next-generation AI-powered coding platform developed by Alibaba, designed to go beyond simple code completion and act as an agentic coding environment for real-world software development. Here’s what makes it unique:
software
ActiveCampaign: Autonomous Marketing Automation & CRM for Strategic Growth
Power every marketing experience, including email campaigns, SMS automation, and WhatsApp messaging, with Active Intelligence that imagines, activates, and validates for you.
software
AdCreative.ai: Your AI Powerhouse for All Advertising Needs
Rapidly generates ads, texts, high-quality images, and videos tailored for branded campaigns—trusted by over 3 million users and top global brands.
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Next Steps
Once you've launched successfully, you're ready to build Growth Systems in Playbook 07.
Ready for Traction & Growth?
You've launched. Now it's time to build systematic, scalable growth.
Go to Playbook 07: Traction & GrowthGet Access to Launch Tools
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Start Free TodayWorks Cited & Recommended Reading
Lean Startup Methodology
- 1. "Methodology - The Lean Startup." The Lean Startup
- 2. "How to Use the Build, Measure, Learn Loop." Userpilot
Launch Readiness & Strategy
- 3. "Goals, Readiness and Constraints: The Three Dimensions of a Product Launch." Pragmatic Institute
- 4. "I Launched a SaaS and Failed - Here's What I Learned." Reddit
- 5. "SaaS Product Development Checklist: From Idea to Launch." Dev.Pro
- 6. "10 Biggest SaaS Challenges: How to Protect Your Business." Userpilot
Metrics & KPIs
- 7. "The Essential Guide to Product Launch Metrics." Gainsight
- 8. "Product launch plan template for SaaS and B2B marketing teams." Understory Agency
- 9. "SaaS Metrics Dashboard Examples and When to Use Them." UXCam
- 10. "B2B SaaS Product Launch Checklist 2025: No-Fluff & AI-Ready." GTM Buddy
- 11. "The Pre-Launch Metrics Imperative." Venture for All
- 12. "Average Resolution Time | KPI example." Geckoboard
- 13. "Burn rate is a better error rate." Datadog
Stakeholder Alignment
- 14. "Coordinate product launches with internal stakeholders." Product Marketing Alliance
- 15. "Comprehensive SaaS Product Readiness Checklist." Default
- 16. "Launching with stakeholders - Open-source product playbook." Coda
- 17. "Product launch checklist: How to ensure a successful launch." Atlassian
Launch Checklists & Process
- 18. "Product Launch Checklist Guide + Free Template." Product School
- 19. "SaaS Launch Checklist 2025: Steps for a Flawless Launch." Hexagon IT Solutions
Runbooks & Execution
- 20. "Runbook Example: A Best Practices Guide." Nobl9
- 21. "10 Steps for a Successful SaaS Product Launch Day." Scenic West Design
- 22. "SaaS Outages: When Lightning Strikes, Thunder Rolls." Forrester
- 23. "Developer-Friendly Runbooks: A Guide." Medium
- 24. "Your Essential Product Launch Checklist Template." VeryCreatives
- 25. "87-Action-Item Product Launch Checklist." Ignition
Press Kits & Marketing Assets
- 26. "How to Build a SaaS Media Kit for Your Brand." Webstacks
- 27. "Press Kit: What It Is, Templates & 10+ Examples For 2025." Prezly
- 28. "How I Won #1 Product of The Day on Product Hunt." Microns.io
Messaging Frameworks
- 29. "Product messaging: Guide to frameworks, strategy, and examples." PMA
- 30. "Product Messaging Framework: A Guide for Ambitious PMMs." Product School
Runbook Templates & Automation
- 31. "15 Steps to Create a Runbook for your Team." Document360
- 32. "Free Product Launch Plan Templates." Smartsheet
- 33. "DevOps runbook template | Confluence." Atlassian
- 34. "Runbook - SaaS Lens." AWS Well-Architected
- 35. "Runbook Template: Best Practices & an Example." SolarWinds
- 36. "How to Launch on Product Hunt (Playbook to #1)." Swipe Files
- 37. "Automation 101 with Runbook Automation." YouTube
- 38. "Runbook Template: Best Practices & Examples." Doctor Droid
Dashboards & Real-Time Monitoring
- 39. "8 SaaS Dashboard Examples to Track Key Metrics." Userpilot
- 40. "Real-time dashboards: are they worth it?" Tinybird
- 41. "Incident Management - MTBF, MTTR, MTTA, and MTTF." Atlassian
- 42. "SaaS Metrics Dashboard: Your Revenue Command Center." Rework
- 43. "12 product adoption metrics to track for success." Appcues
Crisis Communication
- 44. "How to Create a Crisis Communication Plan." Everbridge
- 45. "10 Crisis Communication Templates for Every Agency Owner." CoSchedule
- 46. "Your Complete Crisis Communication Plan Template." Ready Response
- 47. "Crisis communications: What it is and examples brands can learn from." Sprout Social
Retrospectives & Learning
- 48. "What the 'Lean Startup' didn't tell me - 3 iterations in." Reddit
- 49. "Does Your Product Launch Strategy Include Retrospectives?" UserVoice
- 50. "Retrospective Templates for Efficient Team Meetings." Miro
- 51. "50+ Retrospective Questions for your Next Meeting." Parabol
- 52. "Quick Wins for Product Managers." Medium
- 53. "Showcase Early Wins for Successful Product Adoption." Profit.co
Observability & Tooling
- 54. "The Lean Startup Method 101: The Essential Ideas." Lean Startup Co
- 55. "Grafana: The open and composable observability platform." Grafana Labs
- 56. "The essential product launch checklist for SaaS companies | 2025." Orb Billing
This playbook synthesizes methodologies from DevOps, Site Reliability Engineering (SRE), Incident Command System (ICS), and modern product management practices. References are provided for deeper exploration of each topic.