What is the Bullseye Framework?

The Bullseye Framework is a systematic approach to finding your best customer acquisition channels. You brainstorm all 19 traction channels, rank them by potential, test the top 3 cheaply, and then focus resources on the single channel that works best. This prevents spreading resources too thin across multiple channels.

How do I define an Ideal Customer Profile (ICP)?

An ICP defines the characteristics of customers who get the most value from your product and are most likely to buy. It includes firmographics (company size, industry), technographics (tech stack), and psychographics (pain intensity, budget authority). A strong ICP enables targeted acquisition and higher conversion rates.

What is Product-Market Fit and how do I measure it?

Product-Market Fit (PMF) is the degree to which your product satisfies strong market demand. Key indicators include: 40%+ of users saying they'd be 'very disappointed' without your product (Sean Ellis test), organic growth through word-of-mouth, low churn rates, and NRR > 100%.

What is a growth loop?

A growth loop is a self-reinforcing system where outputs become inputs for the next cycle. Unlike funnels which lose users at each stage, loops compound. Examples include viral loops (users invite users), content loops (content attracts users who create content), and paid loops (revenue funds acquisition that generates revenue).

Playbook 05: Go-To-Market Strategy | Free Guide

Why Go-To-Market Matters

Building a great product is necessary but not sufficient. Distribution is the real moat—and it's harder to build than features.

This playbook provides a rigorous framework for systematic customer acquisition:

Ideal Customer Profile - Define exactly who gets the most value from your product
Bullseye Framework - Find the single best acquisition channel before spreading resources
Growth Loops - Design self-reinforcing systems that compound over time
Product-Market Fit - Validate PMF before pouring fuel on the fire

Based on Traction (Weinberg), Crossing the Chasm (Moore), and modern growth engineering

The Distribution Advantage

As Reid Hoffman said: "First mover advantage is usually a mirage—first to product-market fit wins." GTM strategy is how you get there faster than competitors with more resources.

What You'll Learn

From ICP definition to growth loops, this playbook covers the complete framework for systematic customer acquisition.

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Summary

The transition from product development to systematic customer acquisition.

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Go-To-Market Strategy

Why Go-To-Market Matters

The Distribution Advantage

What You'll Learn

Summary

Ch 1: Purpose

Ch 2: GTM Mindset

Ch 3: Market & Persona

Ch 4: Pricing

Ch 5: Channels

Ch 6: Growth Engine

Ch 7: Activation

Ch 8: Artifacts

Ch 9: PMF Gate

Ch 10: Failures

Ch 11: Pricing Deep Dive

Ch 12: Bullseye Deep Dive

Ch 13: PLG vs SLG

Conclusion

Tools

Core Components

Ideal Customer Profile

Bullseye Framework

Growth Loops

Pricing Strategy

Product-Market Fit

Key Concepts You'll Master

CAC Optimization

Customer Journey

Conversion Optimization

Viral Coefficient

Works Cited & Recommended Reading

GTM Strategy & Frameworks

Growth Loops & Viral Mechanics

Bullseye Framework & Channel Selection

Pricing Strategy & Van Westendorp

Value-Based Pricing & Economics

Unit Economics & SaaS Metrics

Product-Market Fit & Sean Ellis Test

Activation, PLG & Experimentation

Channel Saturation & Risk

Stop Guessing. Start Scaling.