MVP & Solution Design
Build products that learn, not products that fail. The MVP is not a product development strategy—it's a risk reduction strategy.
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Why MVP Thinking Has Evolved
The traditional MVP is misunderstood. It's not about shipping a "crappy first version"—it's about maximizing learning per dollar spent.
This playbook deconstructs the MVP and reconstructs it through modern lenses:
- RAT (Riskiest Assumption Testing) - Test what could kill you first
- MLP (Minimum Lovable Product) - Viable isn't enough; products must delight
- Hypothesis-Driven Development - Every feature is an experiment with success criteria
- Pretotyping - Test before you build with Fake Doors and Wizard of Oz
Based on The Lean Startup (Ries), Pretotype It (Savoia), and modern product management practices
The Company That Learns Fastest Wins
In the age of AI, building is cheap. The competitive advantage is learning velocity—how fast you can identify what works and double down, while abandoning what doesn't.
What You'll Learn
From philosophical foundations to practical techniques, this playbook covers the complete framework for building products that learn.
Core Components
Five foundational elements for building products that learn
Riskiest Assumption Test
Identify and test the single assumption that, if wrong, kills your entire business before investing in full product development.
Minimum Lovable Product
Go beyond "viable" to create products that users genuinely love and want to share—the foundation of organic growth.
Hypothesis-Driven Development
Treat every feature as an experiment with defined hypotheses, success metrics, and learning objectives.
Pretotyping Arsenal
Master Fake Doors, Wizard of Oz, Mechanical Turk, and other techniques to validate demand before writing code.
Product Metrics
Instrument your product to capture actionable metrics that prove or disprove your hypotheses with statistical rigor.
Key Concepts You'll Master
Practical frameworks and techniques you can implement immediately
Fake Door Tests
Measure demand by advertising features before they exist. Click rates reveal true interest without building anything.
Wizard of Oz
Simulate automation with humans behind the scenes. Test the experience before investing in technology.
Fidelity Spectrum
Choose the right level of polish—from paper prototypes to production code—based on what you're trying to learn.
Feature Prioritization
Use ICE scoring (Impact, Confidence, Ease) to prioritize experiments and maximize learning per sprint.
Stop Building. Start Learning.
LeanPivot.ai provides AI-powered tools for experiment design, hypothesis tracking, and MVP scoping. Build your perfect learning engine.
Works Cited & Recommended Reading
RAT vs MVP Philosophy
- 1. Ries, E. (2011). The Lean Startup. Crown Business.
- 2. "Why RAT (Riskiest Assumption Test) beats MVP every time." LinkedIn
- 3. "Pretotyping: The Art of Innovation." Pretotyping.org
- 6. "Continuous Discovery: Product Trio." Product Talk
- 7. "MVP Fidelity Spectrum Guide." SVPG
Minimum Lovable Product
- 8. Olsen, D. (2015). The Lean Product Playbook. Wiley.
- 9. "From MVP to MLP: Why 'Viable' Is No Longer Enough." First Round Review
- 10. "Minimum Lovable Product framework." Amplitude Blog
Hypothesis-Driven Development
- 11. Gothelf, J. & Seiden, J. (2021). Lean UX. O'Reilly Media.
- 12. "Hypothesis-Driven Development in Practice." ThoughtWorks Insights
- 13. "Experiment Tracking Best Practices." Optimizely
- 14. "Build-Measure-Learn: The Scientific Method for Startups." Harvard Business Review
Assumption Mapping
- 15. Bland, D. & Osterwalder, A. (2019). Testing Business Ideas. Wiley.
- 16. "Risk vs. Knowledge Matrix." Miro Templates
- 17. "Identifying Riskiest Assumptions." Intercom Blog
User Story & Impact Mapping
- 20. Patton, J. (2014). User Story Mapping. O'Reilly Media.
- 21. Adzic, G. (2012). Impact Mapping. Provoking Thoughts.
- 22. "Jobs-to-Be-Done Story Framework." JTBD.info
- 23. "The INVEST Criteria for User Stories." Agile Alliance
- 24. "North Star Metric Framework." Amplitude
- 25. "Opportunity Solution Trees." Product Talk
- 26. Torres, T. (2021). Continuous Discovery Habits. Product Talk LLC.
Pretotyping Techniques
- 27. Savoia, A. (2019). The Right It. HarperOne.
- 28. "Fake Door Testing Guide." UserTesting
- 29. "Wizard of Oz Testing Method." Nielsen Norman Group
- 30. "Concierge MVP Explained." Grasshopper
Prioritization Frameworks
- 31. "ICE Scoring Model." ProductPlan
- 32. "RICE Prioritization Framework." Intercom
- 33. "Kano Model for Feature Analysis." Folding Burritos
- 34. "MoSCoW Method Guide." ProductPlan
Build vs Buy & No-Code
- 35. "No-Code MVP Tools Landscape." Makerpad
- 37. "Technical Debt in Early Startups." a16z
- 38. "Prototype Fidelity Selection." Interaction Design Foundation
- 39. "API-First Development Strategy." Swagger
- 40. "Rapid Prototyping with Bubble & Webflow." Bubble Blog
Metrics & Analytics
- 41. Croll, A. & Yoskovitz, B. (2013). Lean Analytics. O'Reilly.
- 42. "One Metric That Matters (OMTM)." Lean Analytics
- 43. McClure, D. "Pirate Metrics (AARRR)." 500 Startups
- 44. "Vanity Metrics vs. Actionable Metrics." Mixpanel
- 45. "Cohort Analysis Deep Dive." Amplitude
- 46. "A/B Testing Statistical Significance." Optimizely
- 47. "Product Analytics Instrumentation." Segment Academy
- 48. "Activation Metrics Framework." Reforge
- 49. "Leading vs Lagging Indicators." Productboard
- 50. "Retention Curve Analysis." Sequoia Capital
- 51. "Feature Adoption Tracking." Pendo
- 52. "Experimentation Velocity Metrics." ExP Platform
Launch Operations & Analysis
- 53. "Soft Launch Strategy." Mind the Product
- 54. "Feature Flag Best Practices." LaunchDarkly
- 55. "Beta Testing Program Design." BetaList
- 56. "Customer Feedback Loop Systems." Canny
- 57. "Rollback Strategy Planning." Atlassian
- 58. "Why Startups Fail: Post-Mortems." CB Insights
- 59. "Pivot vs Persevere Decisions." Steve Blank
- 60. "Learning from Failed Experiments." HBR Innovation
This playbook synthesizes methodologies from Lean Startup, Design Thinking, Jobs-to-Be-Done, Pretotyping, and modern product management practices. References are provided for deeper exploration of each topic.